Besides my Cruise Ship Director metaphor, I’ve also used Lucky Charms to help explain how I do my job as social media / engagement editor for The Roanoke Times / roanoke.com.

Let me explain.

In college, I was thrilled I could fill a bowl with Lucky Charms from the grand cereal buffet …. and just pick out the tasty marshmallows.

Nobody (mom) was there to stop me.

Wasteful, yes. I’m not exactly condoning this behavior.

But that’s exactly what I’m doing when I have to choose which stories and other bits of information to share on our newspaper’s social media channels.

Look for the lucky charms — these can be entire stories, or even just one photo or quote or factoid buried in that story.

More metaphors:

» Social media editor … or Cruise Ship Director?

» What to Tweet / post on Facebook? Look for the Lucky Charms

» ‘Training is like pixie dust’

» The dark tower from “Lord of the Rings” … minus the evil