Michele McLellan of the Knight Digital Media Center (and co-author of “News, Improved”) has really inspired me through the years … this March 2012 battle cry, especially: Training: A change agent for news organizations.
I stumbled onto it just as I returned freshly energized from SXSW, with big plans to engage the newsroom with more training. Her post helped seal the deal. I hope you find it just as inspiring (and she shares 10 tips for creating a goals-focused newsroom learning program).
Here’s one of my favorite excerpts:
“In ‘News, Improved,’ Tim Porter and I wrote: ‘The news industry trains people as badly as a fast-food diet nourishes them. Training is episodic rather than continuous. Random, rather than strategic. Long on talk. Short on measurable impact. Not exactly the kind of well-balanced learning diet” required to build and maintain an adaptive organization. By strategic training, we mean programs that are developed based on specific organizational goals that are clearly and consistently articulated by the leadership and understood by the staff.’ “
Now I have another book to add to the must-read list!