Creative newsroom

trying, failing, cussing, growing

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An inspiring way to think about beats in Atlanta ...

"Instead of a collection of beats, each team will have a coherent theme against which to work. The topic statements should evolve as audience demands and circumstances change. For example; instead of covering a bunch of individual companies, the Economy team might focus around a topic such as 'Metro Atlanta’s recovery from the Great Recession and how that is reshaping the economy for our audiences'